Consolidation, Profitability Challenges Face India Streaming Sector, Says Ormax Chief: ‘Indians Are Not Used to Paying for Content’ (EXCLUSIVE)

Shailesh Kapoor, head of Indian media consulting firm Ormax, says that profitability challenges and consolidation are trends to look out for in India’s complex streaming market. Kapoor notes that streaming penetration remains limited, with paid content reaching only 10-14% of the 1.4 billion population. “The general belief is that this number will go up, leading […]