Two years ago, executives at Cincinnati-based E.W. Scripps Co. saw a big opportunity for their local TV stations with professional women’s sports. So they made like the WNBA’s Caitlin Clark, took a shot — and scored. Scripps Co.’s Ion Television network has become a hub for women’s sports on Friday and Saturday nights. It did […]
Friday and Saturday Night Lights: Ion Television Reaps the Rewards of Investing in Women’s Sports
Aug 1, 2024 | 10:15 AM