From your imagination back to your TV screen, iconic purple dinosaur Barney returns this week with the new animated Max series “Barney’s World.” In a bid to appeal to what Mattel chief franchise officer Josh Silverman dubs “newstalgia,” the reincarnation of the ’90s sensation is the latest entertainment project from the toy giant, which last […]

Mattel Exec on Rebooting Barney for Daniel Kaluuya’s Movie and a Max Animated Series — and Is the ‘American Girl’ Doll Movie the Next ‘Barbie’?
Oct 15, 2024 | 11:30 AM