Why Activision’s Test of ‘True Success’ With ‘Call of Duty: Black Ops 6’ Isn’t Sales, But Cultural Awareness

Did you know a new “Call of Duty” game is launching this week? If not, Microsoft would probably pay to find out where you’ve been hiding, because the tech giant has shelled out a marketing budget comparable to any “major motion picture blockbuster that would be launching this year,” according to Tyler Bahl, the chief […]