CNBC has sketched out an intriguing strategy the network hopes will have it getting bigger by sweating the small stuff. The business-news outlet, backed by NBCUniversal, plans to launch a new unit devoted to creating content aimed at niches of its audience. The division will be led by Max Meyers, a veteran producer who has […]
CNBC Taps Robert Frank, Julia Boorstin to Expand ‘Verticals’ Strategy
Dec 11, 2024 | 8:30 AM