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AI is a Potential ‘Goldmine’ and a ‘Ticking Time Bomb,’ Says SMPTE Chief at HPA Tech Retreat

By Carolyn Giardina Feb 19, 2025 | 5:31 PM

AI is both a potential “goldmine” and a “ticking time bomb,” in the words of Rich Welsh, Deluxe senior VP of innovation, who also serves as president of the Society of Motion Picture and Television Engineers. Speaking Wednesday at the HPA Tech Retreat, an annual engineering conference taking place this week in Palm Springs, Welsh […]