Seth MacFarlane may have made network upfront history on Monday, opening the NBCUniversal presentation with a song-and-dance routine boasting the chorus, “NBCU has the shit you’re after!” That was likely the first time any network boasted that they’re “the shit” in their message to advertisers — but it was very on brand, of course, for […]

Inside the NBCU Upfront: Seth MacFarlane Takes Aim at Rival Streamers, ‘Wicked’ Gets Another Big Showcase, Snoop Dogg Closes It Like It’s Hot
May 12, 2025 | 11:41 AM