Media companies planning their annual upfront showcases often worry whether the advertisers and media buyers they invited were treated well. Were they entertained? Were they wined and dined? Now, there’s a new concern: Will they have time to get to the next event? In the past, this wasn’t such a problem. Each day of Upfront […]
Day 1 of a Truncated Upfronts Week: A Midtown Sprint, Not a Schmooze Marathon
May 13, 2025 | 9:15 AM