‘A Minecraft Movie’ Success Dissected: Brand Experts Reveal ‘Entertain or Die’ Strategy at SXSW London

The billion-block question isn’t whether entertainment brands can survive in today’s fractured media landscape — it’s whether traditional brands can evolve fast enough to join them. That was the central thesis explored during SXSW London’s “Entertain or Die: How Minecraft is Becoming a Modern Media Mogul” panel on Tuesday, where “Minecraft” associate brand director Harry […]