How do brands “show up” in meaningful ways in the lives of Gen Z consumers? Get yourself to gaming platforms. That’s the key focus of a burgeoning unit within advertising giant Havas that aims to take audience targeting to new levels by tapping into gaming communities and social networks built around fandom and esports. Angelique […]
How Gamers and Category Experts Are Influencing Brands and Shaping the Creator Economy
Jun 5, 2025 | 1:47 PM