People still want to watch sports on TV, and that means — at least for now — advertisers still need to spend on it. NBCUniversal said Tuesday that its new 11-year deal for NBA rights resulted in a 15% increase in “upfront” ad commitments across its core broadcast offerings of news, sports and entertainment, with […]
NBCU Says Surge in Sports Ads Boosts Upfront Sales Haul
Jul 15, 2025 | 1:00 PM