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Amazon Invests in ‘Netflix of AI’ Start-Up Fable, Which Launches Showrunner: A Tool for User-Directed TV Shows

By Todd Spangler Jul 30, 2025 | 11:00 AM

Edward Saatchi isn’t totally sure people will flock to Showrunner, the new AI-generated TV show service his company is launching publicly this week. But he has a vote of confidence from Amazon, which has invested in Fable, Saatchi’s San Francisco-based start-up. The amount of Amazon’s funding in Fable isn’t being disclosed. The money is going […]