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Roku Launches Howdy, a Low-Cost No-Ads Streamer, but It Doesn’t Want to Compete With Netflix

By Todd Spangler Aug 5, 2025 | 9:39 AM

Roku is coming out with its own Netflix-style subscription video service that provides thousands of TV and movie titles without any ads. But the company sees the new Howdy service as a cheaper complement to the likes of Netflix — not a direct competitor. The streaming platform company’s Howdy provides nearly 10,000 hours of content, […]