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Why Lionsgate Hired TikTok Fan Editors to Market Movies

By Ethan Shanfeld Oct 17, 2025 | 11:15 AM

What if a movie trailer had filters and huge neon text, and was set to, say, a Dua Lipa song? What if it was made by a teenager in the Philippines, or Brazil, using pirated material? What if the plot of the film was entirely irrelevant? If you’ve spent time on TikTok, odds are you’ve […]