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Red Sea Souk Director Holly Daniel Talks ‘Bigger,’ More Competitive Edition: ‘There Has Been an Increase in People Wanting to Come to Red Sea’ 

By Rafa Sales Ross Dec 3, 2025 | 3:13 AM

When asked to describe this year’s edition of the Red Sea Souk, the Arab region’s largest market nested under the dates of the Red Sea Film Festival, market director Holly Daniel is direct and concise: “Bigger.” A year after first taking over the position, Daniel is leading the major industry event into its most ambitious […]