JioHotstar Executives Detail $445 Million South India Strategy as Viewership Surges 160%

Indian streaming giant JioHotstar is scaling its South India operations following dramatic audience growth over the past 10 months, with executives detailing the strategic rationale behind the platform’s INR4,000 crore ($445 million) content investment unveiled on Tuesday in Chennai. Krishnan Kutty, head of entertainment for JioHotstar’s South cluster, and Sushant Sreeram, chief marketing officer and […]