Procter & Gamble Backs New Soap Opera Consisting Entirely of Micro-Episodes (EXCLUSIVE)

Procter & Gamble’s newest soap opera doesn’t look anything like the sudsy dramas it has produced in the past. The consumer-products giant behind household staples like Tide, Crest and Pampers has been entwined with daytime serials for nearly a century, helping to produce radio dramas like “The Guiding Light”; daytime TV mainstays including “As the […]