MarketCast has recruited Lana Busignani, a veteran advertising and media research exec, as CEO. In addition, the company named Paul Shortley as chief revenue officer and Kerel Cooper as chief marketing officer. At MarketCast, Busignani takes over the chief executive role from Amy Fenton, who was appointed CEO in July and has transitioned to a […]
Ad-Research Firm MarketCast Hires Nielsen Alum Lana Busignani as CEO, Replacing Amy Fenton
Dec 11, 2025 | 7:00 AM