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‘Today’ Viewership Surges 23% as Savannah Guthrie’s Missing Mom, Winter Olympics Drive Interest

By Brian Steinberg Feb 11, 2026 | 11:32 AM

Morning viewers are rushing to NBC’s “Today” as the program grapples with one of the most surreal moments in its nearly 75 years on air. The nation is transfixed by the abduction of Nancy Guthrie, the mother of “Today” co-anchor Savannah Guthrie, and “Today” has over the past week served as a clearinghouse of information […]