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Series Creators Push Back as the Industry Gets ‘Nervous’ About Important Stories and Female Perspective: ‘The Content Might Be Different Enough to Actually Make a Difference’

By Marta Balaga Feb 17, 2026 | 8:16 AM

The industry is getting “nervous about telling important stories.” “It’s becoming extremely safe,” said Andri Omársson, CEO of the Icelandic production company Glassriver.“The line I always get is that ‘the news is horrifying to watch, so our productions should be entertaining and glossy.’ In Iceland, we are telling non-English stories, which makes it even harder […]