Thailand’s government arrived at this year’s Cannes Film Market with “The White Lotus” as its flagship example of how the kingdom’s filming incentives translate into tangible returns. Sunanta Kangvalkulkij, director-general of Thailand’s Department of International Trade Promotion (DITP), tells Variety that the HBO series generated approximately $36.5 million in local production spending across 129 days […]
‘White Lotus’ Generated $36.5 Million in Thailand Spending and 300% Tourism Surge, Trade Chief Says
May 22, 2026 | 2:22 AM