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Eva Longoria on How Sports Is Fueling Her Expanding Hyphenate Media Group, Including ‘NFL Hometown Eats’

By Varietyschneider Sep 2, 2026 | 11:33 AM

As Eva Longoria continues to expand her business portfolio, she’s going from fútbol to football. Longoria and Hyphenate Media Group — the company she founded in 2023 with media exec (and TV Academy chair) Cris Abrego — recently launched the Roku series “NFL Hometown Eats,” its latest foray into the world of professional sports. Longoria […]