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Willy Chavarria on His Don Julio Creative Director Role, the Fashion-Entertainment Crossover and Expanding His Brand ‘Into a Full Creative Studio’

By Atingley4 Sep 13, 2026 | 7:00 AM

“Fashion and entertainment have been overlapping for so long, it only makes sense that we start to interconnect and join each other’s worlds,” Willy Chavarria tells Variety. The Mexican American designer puts that philosophy into practice with “El Puente Eterno,” Tequila Don Julio’s new Día de Muertos campaign. Chavarria stepped behind the camera to direct […]