Veteran Hollywood publicist Gene Schwam, who represented top talent including Elvis Presley, Blake Edwards, Julie Andrews, Barbara Eden and Lenny Bruce, died Friday in Los Angeles after a brief illness. He was 96. Schwam co-founded Hanson & Schwam Public Relations with Adeline Hanson in 1955, establishing an independent publicity agency that would endure for decades. […]
Gene Schwam, Veteran Hollywood Publicist to Elvis Presley, Julie Andrews and More, Dies at 96
Oct 17, 2026 | 12:28 PM