Netflix, which has seen viewer engagement slide in recent quarters, is turning to AI for a new feature aimed at spurring users to find something new to watch. The company on Tuesday (Nov. 3) is debuting AI Discover, a new feature on the Netflix TV app, initially to a limited number of subscribers in the […]
Netflix Launches First AI-Branded Content Recommendations Feature on TVs
Nov 3, 2026 | 12:00 PM