JioStar CEO of sports and live experiences Sanjog Gupta delivered a masterclass in sports platform strategy during the APOS 2025 conference, revealing how the Indian media giant achieved its “audacious” goal of reaching one billion viewers for the Indian Premier League cricket tournament while transforming the country’s sports consumption landscape. Speaking at the “Sports Transformation: […]
JioStar’s Sports Chief Reveals Billion-Viewer IPL Strategy at APOS
Jun 25, 2025 | 4:35 AM