Walt Disney Co. says notable surges in advertising dollars committed to sports and streaming helped it match what it secured in last year’s “upfront” volume — but weren’t enough to help it surpass that total. The parent of ABC, Disney+ and Hulu said overall “upfront” volume was “consistent with last year,” suggesting that TV companies […]

Disney Says Upfront Volume Is Flat Despite Surge in Sports Ads
Jul 29, 2025 | 11:14 AM