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The Trade Desk’s Matthew Henick Talks Ventura, the OS Looking to Change the Smart TV Game

By Andrew Wallenstein Aug 29, 2025 | 10:01 AM

TV buyers will soon have yet another option when weighing what smart TV to purchase. Digital advertising giant The Trade Desk has been developing a new operating system, known as Ventura, which is set to launch in the near future and is being positioned as a game-changer for the connected TV space. According to TTD’s […]