Comscore Unveils New ‘Scoreboard’ for Consumers to Gain Media Insight

Comscore wants to bring its reams of media-measurement data right to the people who may be included in it. The company, which analyzes TV viewership and movie box office, among other critical media-sector activities, is launching “The Scoreboard,” an interactive site that offers insight into how consumers watch and engage with various types of content. […]