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SXSW Reveals First Wave of Programming, New Reservation Policy and Expanded Footprint in Downtown Austin for 40th Anniversary

By Angelique Jackson Oct 1, 2025 | 9:00 AM

South by Southwest is getting a revamp for the festival’s 40th anniversary. For the first time ever, SXSW — held March 12-18, 2026 in Austin, TX — will feature all of its programming running simultaneously across innovation, film & TV, and music for seven days, including an extra night of music. “At South by Southwest, […]