It’s just Apple TV now, no plus. Apple has rebranded its streaming service Apple TV+ to Apple TV — which is the same name as its connected smart TV device product. The tech company revealed the news Monday in a press release announcing the streaming debut for its “F1: The Movie,” stating: “Apple TV+ is […]
Apple TV+ Rebrands to Apple TV, Ditching the Plus Sign for ‘Vibrant New Identity’
Oct 13, 2025 | 10:57 AM