LYON, France — Speaking at the International Classic Film Market (MIFC) in Lyon as YouTube celebrates its 20th anniversary, Justine Ryst, head of the platform’s France & Southern Europe branch, opened with a bold statement: “YouTube is ‘the platform’ for heritage film, a place where culture endures (…) bridging generations of audiences.” Addressing an industry […]
YouTube’s Justine Ryst on Cinema Classics: ‘On YouTube, Films Don’t Disappear, They Live Again’
Oct 17, 2025 | 5:10 AM