Disney plans to hold three different events as part of its upfront sales process, guiding advertisers through its ad-tech, sports offerings and overall content slate as the company gears up to sell advertising for its first Super Bowl in more than two decades. The media giant will hold an event on January 7 to showcase […]
Disney Plans May 12 Upfront Showcase, With 2027 Super Bowl Ads on Tap
Oct 22, 2025 | 2:44 PM