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Fans slam Gwen Stefani for promoting “anti-abortion” religious app

By Liberty Dunworth Dec 11, 2025 | 7:06 AM

Gwen Stefani is facing backlash from some fans after promoting a religious app that allegedly has an “anti-abortion” stance.

The No Doubt frontwoman recently partnered with a prayer app called Hallow – which enables its users to get closer to God with a subscription plan that costs $69.99 (£52.50) annually or $9.99 (£7.50) per month.

In a video ad, Stefani is seen wearing a crucifix and dressed in all-white. “It is important this holiday season to spend time in prayer. That is what Christmas is all about: letting God into our hearts and letting Jesus bring us his peace,” she said.

“Download Hallow and join me and millions of others in praying every day this advent and Christmas season on Hallow.”

The post is labelled as a “paid partnership”, and in the caption the ‘Don’t Speak’ singer shared: “The season of Advent has always been a reminder to slow down, even when everything around us is moving so fast. It’s such a special time to reflect, pray and make room in your heart for Jesus.”

Stefani publicly reconnected with her faith in 2020, and has reportedly also read prayers and spoken in sermons for the Hallow platform (as per Metro). She joins a plethora of famous faces who have previously partnered with the app, including Bear Grylls, Kevin James, Mark Wahlberg and Chris Pratt.

With her promotion of the app, numerous fans have taken to the comment section to express their disappointment and disapproval of the singer teaming up with Hallow.

Many of which, including A Bit Fruity podcast host Matt Bernstein, highlighted how the platform has connections with Vice President JD Vance and conservative venture capitalist Peter Thiel, and reportedly holds anti-abortion messaging.

In response to the collaboration, Bernstein shared: “It’s the most wonderful time of the year… aka when Gwen Stefani shills for the right-wing anti-abortion pay-to-pray app, Hallow.”

Bernstein went on to read out examples of alleged anti-abortion prayers on the app, including: “Jesus, we pray for every woman who is considering abortion… May every woman know the goodness, gift and beauty of her own life, and so be able to receive the gift of her child’s life”.

The podcaster described Hallow as a “pay to pray” platform and added: “If you’re looking for God this season, you don’t need to give these people $70 to find him. And Gwen Stefani, don’t you have enough goddamn money already?”

Others who have criticised the singer for the partnership includes Selling Sunset star Chrishell Stause, who referenced her song ‘Don’t Speak’ and added: “Please take your own advice on this one”.

Some fans have also said that they were caught off guard by Stefani supporting the app, with one user commenting “The little girl inside of me that looked up to her was just absolutely devastated”, and someone else saying they found it “gross” to see the singer “promoting a pro-life homophobic conservative funded app”.

“This is very disappointing, Gwen,” another person chimed in, adding: “Lots of your fans are from the LGBTQ+ community and this feels like a deep betrayal.”

Some have been quick to defend the singer though, with one fan describing the backlash as “ridiculous”, and another saying that they “thought there was no way I could love you more”. Find more responses below.

NME has reached out to a representative for Stefani for comment.

The backing for Hallow comes as the singer is reuniting with her No Doubt bandmates next year, and gearing up to hold a residency at the MSG Sphere in Las Vegas over the spring. After the initial 12 shows scheduled for May sold out, it was added that six more dates taking place in June had been confirmed.

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