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Procter & Gamble’s Newest Soap Opera Tells Story in 55 Short Episodes Totaling 80 Minutes

By Brian Steinberg Feb 11, 2026 | 8:00 AM

Nick Ritacco sees a long career for himself in new short-form programming. The actor, who has made a name for himself in recent years as a star in so-called “microdramas,” or short-form programs with episodes just a few minutes long that can be consumed on-the-go via a mobile screen. Now one of the nation’s biggest […]