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Banijay’s Marco Bassetti and Jeff Zucker on the Surprise All3Media Merger That Puts ‘The Traitors,’ ‘MasterChef’ and ‘Peaky Blinders’ Under the Same Roof

By Cynthia Littleton Mar 3, 2026 | 6:07 PM

Jeff Zucker and Marco Bassetti had their eyes on the same prize two years ago. Now they get to run it together. Zucker’s RedBird IMI and Banijay have struck a deal valued at $8 billion to merge All3Media with Banijay, which is headed by Bassetti as CEO. The transaction will bring together All3Media shows and […]