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Audiences Prefer Films With Diverse Casts, UCLA Study Finds

By Arushi Jacob Mar 12, 2026 | 8:00 AM

Increasingly diverse audiences across the United States also prefer diverse content in theatrical film releases, according to UCLA’s newly released Hollywood Diversity Report. Published on Thursday, the full report takes a deep dive into audience preferences, casting diversity, and box-office trends. Films with casts that were 41–50% BIPOC performed the best across several categories, including […]