From “Kpop Demon Hunters” to BTS’s upcoming album, tour and livestreaming concert, K-pop is well into its global domination phase. But the Korean music phenomenon is really just part of a bigger movement across Asia, where markets like Japan, India and China are poised to follow in K-pop’s footsteps, according to a new Luminate special […]
LISTEN: How K-Pop Is Widening the Funnel for an Asian Music Boom
Mar 13, 2026 | 8:30 AM