The latest edition of Ormax Media’s streaming audience research reveals significant growth in India’s streaming landscape, albeit driven entirely by ad-supported viewership. The Ormax OTT Audience Report: 2024 provides insights into the evolving digital content consumption patterns across the country. Based on a sample size of 12,000 respondents from urban and rural India, the study […]
India’s Streaming Universe Grows to 547 Million Users as Paid Subscriptions Stagnate, Says Report
Aug 21, 2024 | 3:49 AM