Primetime TV Sees Ad Dollars Fall in Upfront for Second Year, but Streaming Lends Boost

Advertisers keep yanking dollars out of what was once Madison Avenue’s most treasured media vehicle: primetime TV. Ad commitments for the next cycle of primetime broadcast TV fell 3.5% in this year’s “upfront” market, to $9.34 billion, according to Media Dynamics Inc., while commitments for primetime on cable tumbled 4.8%, to $9.065 billion. The diminishing […]