Imax has been in an enviable position since the great box office reset. It’s no secret that movie theater attendance has languished in post-pandemic years. But when audiences have opted to go to cinemas, they’ve gravitated toward premium moviegoing options like Imax to distinguish the big screen experience from watching a film at home. To […]
Imax Is the Hottest Brand in Movies. Why Is It for Sale?
May 28, 2026 | 8:15 AM