Cannes Lions: Marketing Mavens Talk AI, Industry Headwinds, the Allure of ‘Cultural Moments’ and America’s Armpits

“Data does not make a marketer great. Data is ingredients. Marketers are the chefs.” So said Patrizio Spagnoletto, Warner Bros. Discovery’s global chief marketing officer for direct to consumer, last week during Variety’s Cannes Lions studio presented by Canva. Spagnoletto was among more than a dozen top executives who took on burning subjects for the […]