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Netflix Grapples With Digital-Ad Squeeze Amid Widening Glut of Streaming Commercials

By Brian Steinberg Oct 27, 2026 | 9:40 AM

Netflix blazed a path in the streaming era that many of its media rivals have tried to follow. As it has tried to navigate Madison Avenue, however, the company has found bumps in the road. The streaming giant last week rolled back its projections for advertising revenue, calling for $2.7 billion instead of $3 billion […]