×

Warner Bros. Discovery’s Max Using Google Gen AI Platform to Create Closed Captions

By Todd Spangler Sep 24, 2024 | 9:03 AM

Warner Bros. Discovery has launched a new AI-powered solution to automatically generate closed captions for content on its Max streaming service — saving considerable time and money, according to the media company. WBD’s “Caption AI” project for Max uses Google Cloud’s Vertex AI platform. Initially, the company is using the technology for unscripted programming in […]