U.K. Writers Decry ITV’s Plan to Use AI to Generate Show Ideas: ‘They Would Be Better Off Investing in Screenwriters Rather Than Gimmicks’

U.K. public service broadcaster ITV has come under fire after a job advert for a “head of generative AI innovation” went viral. The advert, which was posted on LinkedIn as well as other job sites, says the role will include spearheading “AI-driven innovations in content creation for TV shows, films, and digital-first content across ITV […]