Three longtime Warner Bros. research executives have joined forces to launch Maverix, a research firm that taps proprietary data on consumer purchasing activity to study entertainment consumption in the context of a person’s broader lifestyle preferences. Liz Huszarik spent 30 years with Warner Bros., serving as executive VP of media research and global insights for […]
Warner Bros. Research Alums Launch Maverix Insights Firm
Oct 22, 2024 | 1:34 PM