The battle between Paramount Global and measurement giant Nielsen is fast becoming a war of words. In a dispatch sent to clients earlier this week, Nielsen CEO Karthik Rao said that Paramount has been pushing for “a nearly 50% reduction in the price of our service” in as-yet-unfruitful negotiations between the two sides that has resulted […]
Nielsen CEO Tells Clients Paramount Seeks ‘Nearly 50%’ Price Cut in Weeks-Long Measurement Battle
Nov 14, 2024 | 2:38 PM