TikTok could become a bigger part of advertisers’ measurement mix under a new pact unveiled Thursday with Nielsen. The two companies have struck a partnership that will give advertisers and buying agencies the ability to compare ad performance on the quick-hit streaming-video site with that of other digital, connected-TV and linear outlets. The hope is […]
Nielsen, TikTok Strike Measurement Pact
Dec 5, 2024 | 7:22 AM